A landing page is a single, focused web page built with one clear goal in mind — to lead the visitor toward one specific action, such as leaving a request, signing up, or buying a particular product.
Unlike a full website with many sections and menus, a landing page removes distractions and tells one story from top to bottom: what is on offer, why it is worth it, and a clear button to act. Think of a market stall set up for a single product, with everything arranged to help you decide and buy — rather than a big department store you wander around.
Landing pages are popular for advertising campaigns and new products, because a simple, single-minded page usually turns more visitors into customers than a busy, general one.